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Tuesday, August 31, 2010

Check Out Winternals Defragmentation, Recovery, and Administration Field Guide for $49.95

Winternals Defragmentation, Recovery, and Administration Field Guide Review



I starting looking at Winternals shortly after Microsoft acquired the Winternals company. I almost didn't read the book, because I do not use the commercial Winternals tools. When I saw the book covered tools available from Sysinternals, I decided to concentrate on information relevant to me. I'm glad I did -- Winternals is a remarkably helpful book.

The most surprising aspect of Winternals is the focus on malware detection and removal. I expected the book to basically explain the tools and their options. I did not imagine the authors would provide multiple examples of fighting malware with Sysinternals utilities. Some of the discussion of kernel-mode rootkit removal is a little naive and outdated, given recent advances in the field. However, I really liked seeing more-or-less real-world examples of proper tool usage.

My concerns with Winternals are the same ones I usually express when I read a book by multiple authors: internal redundancy. Ten authors and one technical editor wrote Winternals. As a result, the Windows registry is "introduced" several times in the book. The same goes for popular tools like FileMon, RegMon, and PsList. Removing these redundancies is the job of the lead author or editor. Since Winternals seems to feature neither party, the book is internally redundant.

In some cases I felt introductory material wasn't necessary. For example, I didn't need ot read about DNS and Whois in Ch 8. I imagine most people reading Winternals already know how those protocols work.

Minor problems include appearances of odd text formatting and some screenshots being too small to really decipher. I didn't see many obvious typos, although the mention of "Syng set" on p 334 should say "SYN sent."

Despite these issues, I liked reading Winternals. Windows-centric security analysts, incident responders, and desktop engineers who are beginning to use Sysinternals and Winternals tools will find this book invaluable.




Winternals Defragmentation, Recovery, and Administration Field Guide Overview


The only book available for the market leading Winternals tools used in over 70,000 Microsoft networks worldwide.

The book begins with a chapter describing the most common challenges faced by system administrators related to system recovery, data backup and system performance enhancements. The next chapters introduce the readers to the complete suite of Winternals solutions including Recovery Manager, Defrag Manager, and the Administrator's Pak which repairs unbootable or locked-out systems, restores lost data, and removes malware from infected machines. Chapters on the Administrator' Pak detail all the components of this powerful suite of tools including: ERD Commander 2005, Remote Recover, NTFSDOS Professional, Crash Analyzer Wizard, FileRestore, Filemon Enterprise Edition, Regmon Enterprise Edition, AD Explorer, Insight for Active Directory, and TCP Tools. Each of these chapters details the complete functionality of all tools, and also provides detailed examples for using all tools in relatively simple to extremely complex scenarios. The chapters and companion Web site also include dozens of working scripts to automate many data recovery, backup, and performance enhancement tasks.

· Winternals tools are the market leading data recovery and system optimization tools for Microsoft Networks. These tools are deployed in more than 70,000 companies worldwide

· Despite the popularity of the Winternals tools, there are no competing books

· The companion Web site to the book will provide dozens of working scripts to optimize and enhance the performance of the Winternals tools


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VERY VERY HIGHLY RECOMMENDED!! - John R. Vacca - Pomeroy, Ohio
Are you a systems administrator? If you are, then this book is for you. Authors Dave Kleiman, Laura Hunter, Mahesh Satyanarayana, Kimon Andreou, Nancy G Altholz, Lawrence Abrams, Darren Windham, Tony Bradley and Brian Barber, have done an outstanding job of writing a book about the Winternals and Sysinternal tools in real-world situations that administrators can and will face on a daily basis.

Kleiman, Hunter, Satyanarayana, Andreou, Altholz, Abrams, Windham, Bradley and Barber, begin by showing you how to use Process Explorer and Autoruns to spot and eliminate malware autostarts, services, drivers, and processes. Then, the authors describe in detail, the tools developed by Sysinternals to illustrate this sort of advanced information and explain how to use them. Next, they show you how to use Sysinternals tools to monitor active sessions on a computer and how to discover which processes are accessing which resources. They also show you a better way to manage disk and file fragmentation on your volumes. The authors then continue by examining the data recovery tools made available to you by the Winternals team. Then, they show you how to make sense of the infamous Blue Screen of Death. Next, the authors show you how to monitor active socket connections. They also examine a few tools provided by the Winternals group that any software developer would find useful. The authors continue by discussing the available source code. Then, they cover topics ranging from advanced system optimization, to options available in a multiboot system with various versions of Windows, to data recovery for NT. Finally, the authors show you how to use screensaver with a perverted twist to it.

This most excellent book will show you how to bring dead systems back to life through the use of Winternals. Perhaps more importantly, Winternals software is capable of doing much more than that!










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Check Out The ulterior motives of alternative certification. (Editorial).(Editorial): An article from: School Science and Mathematics for $5.95

The ulterior motives of alternative certification. (Editorial).(Editorial): An article from: School Science and Mathematics Review






The ulterior motives of alternative certification. (Editorial).(Editorial): An article from: School Science and Mathematics Overview


This digital document is an article from School Science and Mathematics, published by School Science and Mathematics Association, Inc. on December 1, 2001. The length of the article is 2371 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: The ulterior motives of alternative certification. (Editorial).(Editorial)
Author: Norman G. Lederman
Publication:School Science and Mathematics (Refereed)
Date: December 1, 2001
Publisher: School Science and Mathematics Association, Inc.
Volume: 101 Issue: 8 Page: 401(3)

Article Type: Editorial

Distributed by Thomson Gale


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Check Out Strategic Appraisal : United States Air and Space Power in the 21st Century for $30.00

Strategic Appraisal : United States Air and Space Power in the 21st Century Review






Strategic Appraisal : United States Air and Space Power in the 21st Century Overview


Change--in international relations, in technology, and in society as a whole--has become the idiom of our age. One example of these changes has been an increasing recognition of the value of air and space assets for handling nearly every contingency from disaster relief to war and, onsequently, increasing demand for such assets. These developments have created both challenges and opportunities for the U.S. Air Force. This, the fourth volume in the Strategic Appraisal series, draws on the expertise of researchers from across RAND to explore both the challenges and opportunities that the U.S. Air Force faces as it strives to support the nation's interests in a challenging technological and security environment.Contributors examine the changing roles of air and space forces in U.S.national security strategy, the implications of new systems and technologiesfor military operations, and the role of nuclear weapons in U.S. securitystrategy. Contributors also discuss the status of major modernizationefforts within the Air Force, and the bill of health of the Air Force, asmeasured by its readiness to undertake its missions both today and in thefuture.


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CramSession's SANS Global Incident Level One Security Essentials : Certification Study Guide Review






CramSession's SANS Global Incident Level One Security Essentials : Certification Study Guide Overview


This CramSession Study Guide prepares you for the SANS Global Incident Level One Security Essentials Exam. Topics include Information Assurance Foundations, Internet Threats, IP Concepts, Malicious Software, Host Perimeter Defense, Cracking Passwords, Encryption, NT and Unix Auditing, Backups.


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Monday, August 30, 2010

Check Out Charitable planning CRTs, CLTs and the increasing payment CLAT.(charitable remainder trusts, charitable lead trust, charitable lead annuity trust): An article from: Journal of Accountancy for $9.95

Charitable planning CRTs, CLTs and the increasing payment CLAT.(charitable remainder trusts, charitable lead trust, charitable lead annuity trust): An article from: Journal of Accountancy Review






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This digital document is an article from Journal of Accountancy, published by American Institute of CPA's on July 1, 2010. The length of the article is 3999 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: Charitable planning CRTs, CLTs and the increasing payment CLAT.(charitable remainder trusts, charitable lead trust, charitable lead annuity trust)
Author: Scott E. Testa
Publication:Journal of Accountancy (Magazine/Journal)
Date: July 1, 2010
Publisher: American Institute of CPA's
Volume: 210 Issue: 1 Page: 18(5)

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Implementing ASP.NET Caching Features Review






Implementing ASP.NET Caching Features Overview


Caching is an extremely important concept to understand. Right out of the box, ASP.NET has shown its response times to be three times that of ASP. With the proper use of caching we can increase ASP.NET performance up to ten times its out-of-the-box capability. The benefits of caching come include the elimination of instance creation of pages for every request, the opening of database connections, shortening of the time needed to return data from a database, and object creation for shared objects. In this series, we will more clearly see the process behind page requests, data retrieval, and response generation.

In part one of the series, Bill Wilson looks at page caching, also referred to as output caching. This is a solution to improve performance for relatively static web pages. ASP.NET provides two possible alternatives for page caching: complete page caching and partial page caching. We will look at both scenarios to see how we might use these approaches in developing web pages.

In part two, we will be looking at using the Cache API to implement page caching solutions. Use of the Cache API will require us to setup caching requirements programmatically.

In part three, we will be looking at using data caching. Data caching will allow us to store many different types of objects, ranging from a string to a dataset, to complex classes. We will even see how to store a page element, such as a ListBox, within the cache.

In the fourth and final article in the series, we will investigate some other caching features of ASP.NET. These areas will revolve around the state caching objects available within ASP.NET: the Application object, the Session object, and the ViewState object. We will look at how each feature is used and discuss the scenarios where each feature is best suited.




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Check Out The longevity myth: are we really living longer? or is the headway mostly hype?: An article from: Skeptic (Altadena, CA) for $9.95

The longevity myth: are we really living longer? or is the headway mostly hype?: An article from: Skeptic (Altadena, CA) Review






The longevity myth: are we really living longer? or is the headway mostly hype?: An article from: Skeptic (Altadena, CA) Overview


This digital document is an article from Skeptic (Altadena, CA), published by Skeptics Society & Skeptic Magazine on March 22, 2010. The length of the article is 4798 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: The longevity myth: are we really living longer? or is the headway mostly hype?
Author: Steve Salerno
Publication:Skeptic (Altadena, CA) (Magazine/Journal)
Date: March 22, 2010
Publisher: Skeptics Society & Skeptic Magazine
Volume: 15 Issue: 4 Page: 24(6)

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Fatalism: Webster's Timeline History, 169 - 2007 Review






Fatalism: Webster's Timeline History, 169 - 2007 Overview


Webster's bibliographic and event-based timelines are comprehensive in scope, covering virtually all topics, geographic locations and people. They do so from a linguistic point of view, and in the case of this book, the focus is on "Fatalism," including when used in literature (e.g. all authors that might have Fatalism in their name). As such, this book represents the largest compilation of timeline events associated with Fatalism when it is used in proper noun form. Webster's timelines cover bibliographic citations, patented inventions, as well as non-conventional and alternative meanings which capture ambiguities in usage. These furthermore cover all parts of speech (possessive, institutional usage, geographic usage) and contexts, including pop culture, the arts, social sciences (linguistics, history, geography, economics, sociology, political science), business, computer science, literature, law, medicine, psychology, mathematics, chemistry, physics, biology and other physical sciences. This "data dump" results in a comprehensive set of entries for a bibliographic and/or event-based timeline on the proper name Fatalism, since editorial decisions to include or exclude events is purely a linguistic process. The resulting entries are used under license or with permission, used under "fair use" conditions, used in agreement with the original authors, or are in the public domain.


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Sunday, August 29, 2010

Check Out Effective, short-term therapy: utilizing finger labyrinths to promote brain synchrony.: An article from: Annals of the American Psychotherapy Association for $5.95

Effective, short-term therapy: utilizing finger labyrinths to promote brain synchrony.: An article from: Annals of the American Psychotherapy Association Review






Effective, short-term therapy: utilizing finger labyrinths to promote brain synchrony.: An article from: Annals of the American Psychotherapy Association Overview


This digital document is an article from Annals of the American Psychotherapy Association, published by American Psychotherapy Association on September 1, 2002. The length of the article is 3481 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Effective, short-term therapy: utilizing finger labyrinths to promote brain synchrony.
Author: Neal Harris
Publication:Annals of the American Psychotherapy Association (Refereed)
Date: September 1, 2002
Publisher: American Psychotherapy Association
Volume: 5 Issue: 5 Page: 22(3)

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Ball Python Care Review






Ball Python Care Overview


We all want our snakes to be stress-free and healthy. This means learning complicated science about temperature gradients and shedding, right? No! Ask any expert -- a few simple tips can create a perfect reptile habitat and diet. Temperature and humidity are easy to control once you know how, and nutrition can be as simple as knowing what to feed your prey animals. Should you handle an aggressive snake more often, or less often? Snake handling can be dangerous, so you should know the basics! Our "Snake Care" e-book teaches you about handling, habitat, and much, much more. Written specifically for owners of ball pythons.


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Check Out New directions to the successful virtual contact center.(CUSTOMER RELATIONSHIP MANAGEMENT): An article from: Customer Interaction Solutions for $5.95

New directions to the successful virtual contact center.(CUSTOMER RELATIONSHIP MANAGEMENT): An article from: Customer Interaction Solutions Review






New directions to the successful virtual contact center.(CUSTOMER RELATIONSHIP MANAGEMENT): An article from: Customer Interaction Solutions Overview


This digital document is an article from Customer Interaction Solutions, published by Technology Marketing Corporation on October 1, 2004. The length of the article is 1952 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: New directions to the successful virtual contact center.(CUSTOMER RELATIONSHIP MANAGEMENT)
Author: Wade Baker
Publication:Customer Interaction Solutions (Magazine/Journal)
Date: October 1, 2004
Publisher: Technology Marketing Corporation
Volume: 23 Issue: 4 Page: 44(3)

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Exiled Egyptians: The Heart of Africa Review



I have read this book and have compared it to my findings based on emperical evidence as well as others methods i possess! indeed the euro-charlatans can no longer lie in the face of ppl of true knowledge and identity inwhich they never lost! There is big difference between cultural ancestry and origin ancestry inwhich the origin of cultures will always precede the ideas that stem from it, inwhich one should know now that the origin of all ascendants were black or dark skinned ppl, even charles darwin indirectly acknowledged this. It does not matter where u put the ancients in a time and era, or how one may change the method of meanings and communication, indeed all cultural concepts and language have there begin points from a common and singular source! Which was in africa!, it does not matter how diverse one may want to become from the next but understand that all communications must start off with a common way of communing. This being said, academia should acknowledge the difference between slang variation and a distinctively different concept of communicating, indeed they ignore this to great detail, even in their own countries lol! example: ebonics! nuff said. Now for anyone who understands evolution and anthropology then u would know that not all the black ppl of the ancient world were the same exact color or shared the exact features indeed though they were similar in design or even resembled their kin they all still possessed their own unique look that should not be taken out of context as being a foreign unknown identity, that came much later with the climax conditions and the eating habits and the types of bacterias in the food and waters not to mention birth defects, gene splicing, and selective breeding do to different belief systems and a way to establish a area belonging to a particular blood line being that they all share the same features of the mothers and father. So i hope in the future our lost tribes of white bruhdas and sistas will come clean about the origin of the human line. lmao! These insecurities that are justified by some ego religious dogma is way too funny! laysa!.....................keep theorizing while the truth keepers bring forth evidence. If anyone racist charlatan wants to challenge what i write then i can break it down to you in physics, anthro, phono, bio, chemistry, and sociology as it pertains to cultural change do to lost information of ones elders and cultural indifferences as not all shared the same concepts but they all did recognized the TRUE SELF!.....................the only darkness is ignorance towards ones true identity and the method of experience that was chosen....................fwame!




Exiled Egyptians: The Heart of Africa Overview


Read a concise and comprehensive historical account of Egypt for the last 3,000 years. Read about the forgotten Ancient Egyptians, who fled the foreign invasions and religious oppressors. Read how they rebuilt the Ancient Egyptians model system in Africa, when Egypt itself became an Arab colony. Read about the Ancient Egyptians' social, economical, and political systems, and their extended application into sub-Sahara Africa. Find out how the Islamic jihads fragmented and dispersed the African continent into endless misery and chaos. Discover the true causes and dynamics of African slavery.


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Unmissable Information Embedded in Unbearable Attitude - Bonam Pak - Berlin
My rating represents the average of full stars plus bonus stars for pushing the envelope with revealing information absolutely unmissable and minus stars for too much reliance on insufficiant circumstantial evidence and deeply biased attitude thresholding sick into racism, classism, religionism and culturalism.

"Exiled Egyptians" focuses on the Egyptian exoduses caused by Muslim conquerors to the West African sub-Saharan region. It is not about the Moses/Akhenaten exodus, not about the Roman-caused exodus, and not about the spread of any exodus into Europe, the Americas or East and South Africa. The book reveals cultural, architectural, agricultural, linguistic and religious influence of the ancient/medieval Egyptians over mostly the West African peoples, but also the (underground) Egyptian culture of today. A lot of original meaning of vocabulary, such as commonly known peoples' names, gets revealed. Faked history records get exposed, and downpressed history doors are pushed open. No matter the serious flaws I am about to list, this book is nevertheless a must read till the time a better one of this (un)kind is written. Whenever that may happen, then this book will have to get discarded as biased, hostile und scientifically lacking. With one notion in the preface, the author is absolutely right though: "In the end, probably all the various groups will be equally angry [with this book]."

As usual for a book by Moustafa Gadalla, this one is Egyptcentrist. That's a decisive difference to being Afrocentrist or Blackcentrist. For basically, he rejects harshly ANYTHING else than ancient Egyptian culture. This book, however, gets really unbearable in this context. Some examples, of what he thinks of other peoples, cultures and religions: terrorists, gangsters, locusts, stupid, little cultured, barbarian, show only their cold-blooded eyes, primitive beliefs, polluting the ancient Egyptian language with vocabulary, evil, etc. I will not say which Black African, Arab African, European or other peoples and religions he is specifically referring to, as I do not like to repeat insults. Basically, everyone gets hurled an insult at like that.

Some readers blind themselves. Because they venerate (Black) Egypt and like to read about high cultures in Africa, Western history is omitting, they are closing their eyes towards the blatant racism of this book. To begin with, the author believes in races, to the abyss of claiming (even pre-colonial) Africa within itself would be full of different ones, even some of obscure origin. Very selectively, he is using vocabulary for peoples, they do not like to get called by: "Tuaregs", a derogatary term applied to them by the Arabs, call themselves by many names, for example Kel Tamasheq ("Speakers of Tamasheq"), Imuhagh/Imashaghen ("the Free People") or Kel Tagelmust ("People of the Veil"). In an inconclusive context, he calls the Khoisan "Hottentott", a term apllied to them by Dutch colonialists, meaning "stutterers", because they misjudged the click-sounds and frequent syllable doublings. In the context that the book meticulously lists all the correct names of Egyptian-based names of peoples, even giving the correct pronunciataion of the word "Tuareg" ["Twahreg"], this is really something. The book doesn't like the historic behavior of some Imuhagh and looks down on the "San" peoples - all of our ancestor peoples - and therefore finds it legitimate to call them by insults. Not only does he claim, the Bible would say, all Blacks are the descendants of Ham (in reality, that has been an arbitrary and intentional MISINTERPRETATION of the Bible to excuse slavery), the author in all sin-cerity uses the term "Hamites" accordingly. While informing that some West Africans call other Black people "White" because they look white except for the literal skin color, the author terms those "White Blacks" as having fine features. As in opposition to other Blacks. Which would make the latter feature what: Coarse or rough faces?! If I may say so: Every phenotype conceivable is perfectly able to produce fine features. But that is probably inconceivable for someone who uses the N-word in his book as sick. Other comments about Jews and Berbers aren't exactly Africancentered either.

But it gets better yet, when the book turns to colonialism. Before the arrival of European imperialism, Africa would already have been a dark continent of slave raiding, fragmentation, wars and misery. Caused by 900 years of Islamic colonialism, whereas the European Christians would have engaged in a much lighter colonialism for a few decades only. In fact, most Africans would have been relieved to see Europeans prevent more Arab atrocities. I never imagined that that what Germans often claim euphemistically about their in reality grave role in colonialism could be projected onto another level. Now, I have read everything! The book goes on about one of the Saharan peoples as having been "highway robbers", before the saving French arrived.

And yes, it gets worse. Slavery would have existed in Black Africa before all of that, but in a lighter version. Which to certain extent is true. But get this: By no means it would have been a hardship and the slaves would have enjoyed amicable relationships with their masters. If I overstand correctly, to be re-introduced or something. Yet, this Aunt Jamina-Uncle Tom attitude gets completely out of hand, when the book lobbies for the worst classism I have ever had to read in a modern book. There should be divisions of labor in society, based on hereditary criteria, as skills and other abilities would get inherited. A caste system would be for the people's own good and for that of society as a whole. Schooling would be a waste, (not for any miseducation reason, but) because the different castes would not need to learn anything the respective other castes need to learn. That sure isn't Blackcentered, considering that the existing caste system, the one in India, had been introduced for blatantly racist reasons.

Now for the difference of Black/Africancentrism and Egyptcentrism. I venerate ancient Egypt, otherwise I wouldn't have bought this book and appreciated the information provided. However, it clearly crosses the line when claiming that ALL the "high cultures" of Africa, from West Africa to East Africa to Great Zimbabwe would have been entirely the result of Egyptian migration, with no influx of any other peoples whatsoever. He claims EVERY ONE of those cultures would be the spitting image of Ancient Egyptian culture. Well, in some cases yes, but hardly in all. Read When We Ruled: The Ancient and Medieval History of Black Civilisations for clarification on the differences. Please note, that this book doesn't consider ancient Egyptians as Black either. And IF somehow, then not as REALLY Black. The author is basically suggesting, the however "white" Egyptians got absorbed by the Black Africans after the exodus. This is what he has to say about one Black West African people, he is claiming not to derive from Egypt (against its own claim of heritage): It would be an uncultured, gloomy people, who don't sing or dance. Who couldn't be from Egypt, for there would be no nomads in Egypt, and never have been. In addition, all nomads would war, which Egyptians don't do. Which is even wrong as there are various "Gypsy" peoples in Egypt, including nomads, of course of Egyptian origin. And the continental European nomad Gypsies are about the only people on that "continent" known to have never engaged in any war. Anyway, ancient Egyptians may have influenced a lot of cultures. That doesn't make all African cultures (entirely) Egyptian. The parallel vocabulary he mentions, means nothing the way presented, as they are limited to a dozen or so words. Words like French "mer" (sea) or German "Natur" (nature) are derived from ancient Egyptian as well. Christianity (and the other world religions) are derived from ancient Egyptian religion, as are all the monuments in Washington D.C. and the pyramid on the Dollar bills. In other words, the entire rest of Africa may be no more or less Egyptian than the Western world. Which is not to say, this book is necessarily wrong about the general idea of the Egyptian exodus to other parts of Africa. I am just concerned about the occasional lack of provided real evidence in this specific book.

Evidence, which gets discredited occasionally by superficial claims. Dwarfs brought to Egypt would have been treated with great care and respect. Anybody who uses this vocabulary instead of the people's name, disqualifies themselves to begin with. All I can say is that another source provided the information that individuals of the so-called Mbutis have been carried to Egypt during an ancient expedition in a cage - next to a cage with baboons. Though there is an Egyptian glyph venerating "dwarfs", there is also one venerating the baboons. Another claim is that only Judaism, Christianity and Islam practice human sacrifice. Because of the Abraham story, ALMOST sacrificing his son. Note the present tense of "practice", while the author is very specific about past and present in any other context. He also claims, beneath the thin facade of Islam, there would be many secret societies of the ancient Egyptian religion all over Africa, most certainly in Egypt. He can't provide more information, because of supposed security reasons. The evidence he does provide concerns old Egpytian rituals incorporated into Egyptian Islam. Well, if that would be sufficient, I could claim, there are many secret societies of ancient European religions beneath a thin layer of Christianity, because Easter (bunnies), Christmas (trees) and Carneval aren't really Christian by origin and dates, but ancient European traditions incorporated into it. The bottom line is, much of his "evidence" is wrongly monolithic, constructed or lacking, even if true to some extent.

For much better researched exoduses of Egyptians read Egyptian Romany: The Essence of Hispania for exoduses to Europe, by the same author; The Lost Treasure of King Juba: The Evidence of Africans in America before Columbus for an exodus to the Americas; and The Africans Who Wrote the Bible for exoduses to Palestine and to West Africa from a variated, truly Blackcentered perspective.



In Time The Truth Comes To Light - Ankh Amen Ra - USA
This Book Is A Must Read For African Americans!!
This is indeed a life changing book. This book effectively refutes the premise set forth by western scholars that African Americans are romanticizing their ancient Egyptian roots. The evidence presented is daunting and yet concise and understandable. I would not be surprised to see an aggressive attempt by the establishment to prevent mass circulation of this book. No one has scientifically proven the connection of east, west and central Africans to ancient Egypt with the level of academic integrity that Mustafa Gadalla has done with Exiled Egyptians.

This is a book that has the power to change the world's perception of people of African decent. POWERFUL!!




This is an excellent book. - Kelvin Efosa Aguebor -
"The Exiled Egyptians" is a very interesting and deep book because it explains that despite all of what so-called Western "scholars" claimed that the ancient Egyptians are dead, they are alive. In fact, majority of the ethnic groups in Africa are descendants of the ancient Egyptians. Wolofs are the descendants of the Khemites (Egyptians) of modern-day Egypt while others such as the Yorubas are descendants of the Meroitic Egyptians of ancient Meroe. I am very thankful that Mr. Gadalla unlocked the key to the truth. One thing I wish Mr. Gadalla did is to place more information about ethnic groups who are descendants of famous Egyptians of antiquity (if he knew about it.) For example, the Urhobos and Binis of the Benin Empire said they are descendants of Pharaoh Ahmose I of Khemet. If I am not mistaken, I heard that the Dogons are the descendants of Ramses II's children. For anyone who is of Afrikan descent who wants to know more about his/her ancient past should read this book and also for people who are interested of Afrikan culture as well.




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Ernest J. Gaines's "A Gathering of Old Men": A Study Guide from Gale's "Novels for Students" (Volume 16, Chapter 6) Review






Ernest J. Gaines's "A Gathering of Old Men": A Study Guide from Gale's "Novels for Students" (Volume 16, Chapter 6) Overview


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Saturday, August 28, 2010

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Ethiopian figurines from Mugar monastery in Shawa.(Critical Essay): An article from: African Arts Review






Ethiopian figurines from Mugar monastery in Shawa.(Critical Essay): An article from: African Arts Overview


This digital document is an article from African Arts, published by The Regents of the University of California on September 22, 2004. The length of the article is 3460 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Ethiopian figurines from Mugar monastery in Shawa.(Critical Essay)
Author: Rita Pankhurst
Publication:African Arts (Refereed)
Date: September 22, 2004
Publisher: The Regents of the University of California
Volume: 37 Issue: 3 Page: 42(7)

Article Type: Critical Essay

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The Jesuits in North America in the Seventeenth Century (The Parkman Anthology) Review



Really great early account of the Jesuits influence on the American West. Also available on Project Gutenberg if you don't have kindle.




The Jesuits in North America in the Seventeenth Century (The Parkman Anthology) Overview


"Few passages in history," writes Mr. Parkman in the Preface, "are more striking than those which record the efforts of the earlier French Jesuits to convert the Indians."

Parkman's Introduction provides the reader with a clear understanding of the native tribes that the French Jesuits met in the early 1600s. The blood-soaked narrative which follows describes in excruciating detail the savage treatment received by the determined explorer-priests, and their ultimate failure to establish their Order as the social and political foundation of the New World. Students of religious history will be especially interested in the narratives describing Father Jogues and other martyrs. No more compelling narrative of "first contact" with Europeans has been written since.

Originally published in 1867, this special PDF edition faithfully preserves the landmark 1897 edition in its entirety. Presented in portrait mode, this colorful and masterfully-crafted eBook is fully-searchable and fully-printable. Parkman was a meticulous researcher, and diligently footnoted every fact and passage. Each of these footnotes appears on the same page on which it is referenced (there are hundreds of important footnotes which have been deleted from subsequent editions).).

312 pages; Map: "Country of the Hurons"

Additional material, including maps, photos and other documents supporting "The Jesuits in North America," as well as substantial additional materials related to North America in the colonial period, are hyperlinked to www.FrancisParkman.com.


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Check Out Online Assessment and Measurement: Foundations and Challenges for $84.95

Online Assessment and Measurement: Foundations and Challenges Review






Online Assessment and Measurement: Foundations and Challenges Overview


Online learning is one of the most important topics in distance learning, but practitioners and researchers have experienced difficulty in defining the process. Online Assessment and Measurement: Foundations and Challenges approaches the topic by finding a common ground to properly analyze online assessment and measurement. Online Assessment and Measurement: Foundations and Challenges explores the development of online assessment and the way practitioners of online learning can modify their methodologies in the design, development, and delivery of their instruction to best accommodate their participants. It acts as a handbook for educators, trainers, support staff, librarians, human resource managers, and anyone interested in online assessment.


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Missing the target. (media coverage of the plan to exhibit the Enola Gay at the Smithsonian Institution's National Air and Space Museum): An article from: American Journalism Review Review






Missing the target. (media coverage of the plan to exhibit the Enola Gay at the Smithsonian Institution's National Air and Space Museum): An article from: American Journalism Review Overview


This digital document is an article from American Journalism Review, published by University of Maryland on July 1, 1995. The length of the article is 5904 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The Smithsonian Institution's National Airand Space Museum planned to commemmorate the first destructive use of the atomic bomb with an exhibit of the Enola Gay. The original plan was to reflect new historical knowledge that the Hiroshima and Nagasaki bombings were not the only alternatives open to Harry Truman to end the Pacific War. However, the museum was forced to put up a neutral exhibit because of opposition from the Air Force Assn. and the American Legion. Media coverage of the debates over the tone of the exhibit largely ignored the underlying historical issues.

Citation Details
Title: Missing the target. (media coverage of the plan to exhibit the Enola Gay at the Smithsonian Institution's National Air and Space Museum)
Author: Tony Capaccio
Publication:American Journalism Review (Refereed)
Date: July 1, 1995
Publisher: University of Maryland
Volume: v17 Issue: n6 Page: p18(9)

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Check Out The amazing power of broccoli.(sulforaphane glucosinolate)(Interview): An article from: Medical Update for $5.95

The amazing power of broccoli.(sulforaphane glucosinolate)(Interview): An article from: Medical Update Review






The amazing power of broccoli.(sulforaphane glucosinolate)(Interview): An article from: Medical Update Overview


This digital document is an article from Medical Update, published by Benjamin Franklin Literary & Medical Society, Inc. on October 1, 2003. The length of the article is 1045 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: The amazing power of broccoli.(sulforaphane glucosinolate)(Interview)
Publication:Medical Update (Newsletter)
Date: October 1, 2003
Publisher: Benjamin Franklin Literary & Medical Society, Inc.
Volume: 29 Issue: 4 Page: 1(2)

Article Type: Interview

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Friday, August 27, 2010

Check Out KENYA: An entry from Macmillan Reference USA's <i>International Encyclopedia of Marriage and Family</i> for $6.90

KENYA: An entry from Macmillan Reference USA's International Encyclopedia of Marriage and Family Review






KENYA: An entry from Macmillan Reference USA's International Encyclopedia of Marriage and Family Overview


This digital document is an article from International Encyclopedia of Marriage and Family, brought to you by Gale®, a part of Cengage Learning, a world leader in e-research and educational publishing for libraries, schools and businesses. The length of the article is 2174 words. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

The second edition of the “International Encyclopedia of Marriage and Family” adopts an international, cross-cultural approach to such diverse and important topics as adolescent parenthood, family planning, cohabitation, widowhood, domestic violence, child abuse and neglect, codependency and commuter marriages. It includes articles specific to countries and to religious traditions, examining the history of family life within these cultures and discussing how families have been affected by political and social change.




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*** Product Information and Prices Stored: Aug 27, 2010 21:44:04

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Just advanced librarianship: the role of academic libraries as publishers.: An article from: Australian Academic & Research Libraries Review






Just advanced librarianship: the role of academic libraries as publishers.: An article from: Australian Academic & Research Libraries Overview


This digital document is an article from Australian Academic & Research Libraries, published by Thomson Gale on March 1, 2007. The length of the article is 4500 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the author: Digital technologies, combined with library expertise in information management and bibliographic control, access, dissemination and preservation, have provided new opportunities for academic libraries to play a more active role in the publication of scholarly information. Over the past decade a number of Australian academic libraries, drawing on early initiatives in North American libraries, have established electronic presses in their institutions. This article examines the motivations behind these initiatives and their similarities and differences, and identifies some of the ways in which library-led e-publishing may change the scholarly communication environment.

Citation Details
Title: Just advanced librarianship: the role of academic libraries as publishers.
Author: Cathrine Harboe-Ree
Publication:Australian Academic & Research Libraries (Magazine/Journal)
Date: March 1, 2007
Publisher: Thomson Gale
Volume: 38 Issue: 1 Page: 15(11)

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Strength and Power Training: A guide for adults of all ages (Special Health Report) Review






Strength and Power Training: A guide for adults of all ages (Special Health Report) Overview


The information you need to develop a sound weight training program. The illustrated, step-by-step guide includes two complete workouts, and a stretching program.


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*** Product Information and Prices Stored: Aug 27, 2010 09:51:06

Check Out How the Net Promoter Score (NPS) Can Drive Growth: The Economic Advantage of Superior Customer Relationships for $6.95

How the Net Promoter Score (NPS) Can Drive Growth: The Economic Advantage of Superior Customer Relationships Review






How the Net Promoter Score (NPS) Can Drive Growth: The Economic Advantage of Superior Customer Relationships Overview


Companies need to understand the economic value that results from building better customer relationships. This chapter looks at some real-life examples of high-quality customer relationships generating economic benefits.


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Thursday, August 26, 2010

Check Out Denial of anger/denial of self: dealing with the dilemmas.: An article from: Roeper Review for $5.95

Denial of anger/denial of self: dealing with the dilemmas.: An article from: Roeper Review Review






Denial of anger/denial of self: dealing with the dilemmas.: An article from: Roeper Review Overview


This digital document is an article from Roeper Review, published by The Roeper School on February 1, 1998. The length of the article is 3627 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The relationship between denying anger and denying Self is examined in part through the poem of an angry gifted person. The problems of gifted children may be exacerbated by idealism, the anger they are feeling and their need to solve dilemmas. Strategies to help gifted children deal with their anger and and develop their Self.

Citation Details
Title: Denial of anger/denial of self: dealing with the dilemmas.
Author: Ellen D. Fiedler
Publication:Roeper Review (Refereed)
Date: February 1, 1998
Publisher: The Roeper School
Volume: v20 Issue: n3 Page: p158(4)

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*** Product Information and Prices Stored: Aug 26, 2010 23:31:06

Check Out Twenty-One Ideas for Managers : Practical Wisdom for Managing Your Company and Yourself for $4.95

Twenty-One Ideas for Managers : Practical Wisdom for Managing Your Company and Yourself Review



This book is a great easy read. Charles Handy has great insight to the way people behave. It is a very practical guide in getting each other to communicate and to bring a diverse management group into a team. This goes on my top 10 list.




Twenty-One Ideas for Managers : Practical Wisdom for Managing Your Company and Yourself Overview


Execubooks are eSummaries of books for mobile professionals, available in single-copy or by subscription, and optimally formatted for onscreen reading on laptops or handhelds - so you can stay abreast of leading business wisdom, wherever you have a moment! Celebrated the world over for his gentle wit and keen insight into human behavior, Charles Handy is widely regarded as one of today's best social and business philosophers. This latest collection of Handy's work groups twenty-one of the revered BBC commentator's best essays on why organizations and the people in them behave the way they do. Beginning with "A World of Differences," which voices Handy's fresh take on diversity in the workplace, each essay is a bite-sized bit of humor and wisdom that sheds new light on what motivates people on the job. As useful as they are incisive, these twenty-one ideas should be heard by anyone seeking fresh perspectives on how better to manage themselves and others.


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DONT BE FOOLED - -
Dont be fooled by the Digital format of this book. Its only 7 pages long, a summary of the full version. I downloaded, and was very disappointed to find it to be a summary instead of the full version.



Great Ideas - Dennis B. H. Ang - Singapore
A great perspective on work and managers by the author which is so relevant.




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Check Out Prenuptial agreements can require valuation and tax skills.: An article from: The National Public Accountant for $5.95

Prenuptial agreements can require valuation and tax skills.: An article from: The National Public Accountant Review






Prenuptial agreements can require valuation and tax skills.: An article from: The National Public Accountant Overview


This digital document is an article from The National Public Accountant, published by Thomson Gale on June 1, 2005. The length of the article is 1673 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Prenuptial agreements can require valuation and tax skills.
Author: Phyllis Bernstein
Publication:The National Public Accountant (Magazine/Journal)
Date: June 1, 2005
Publisher: Thomson Gale
Volume: 4 Issue: 3 Page: 17(4)

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Check Out Milestone Documents in American History: Exploring the Primary Sources That Shaped America for $363.99

Milestone Documents in American History: Exploring the Primary Sources That Shaped America Review






Milestone Documents in American History: Exploring the Primary Sources That Shaped America Overview


"Milestone Documents" is a new series combining full-text primary source documents with engaging, readable analysis. Plus free online access to the full content of this great reference set is available."Exploring the Primary Sources That Shaped America" launches the Schlager Group's "Milestone Documents". This series brings primary source documents and insightful analysis to Salem's history offerings. The series is also a key part of Salem History, the new online database available free to purchasers of the print edition.Primary source documents have always occupied a central role in the study of history. Most existing reference sources, however, treat these documents as an afterthought. This new series - the focus of a new imprint by the Schlager Group, and available exclusively through Salem Press - fills the gap by offering students and researchers in-depth, analytical essays illuminating famous primary source documents from U.S. and world history.The first publication in this remarkable series is "Milestone Documents in American History: Exploring the Primary Sources That Shaped America". This fully illustrated, four-volume series will treat more than 130 iconic documents from the Revolutionary era to the twenty-first century."Milestone Documents in American History" offers an innovative approach to historical reference. Each entry includes the full text of the document in question as well as an in-depth, analytical essay that places the document in its historical context. With content aligned to the National History Standards and signed essays written by a team of nearly 100 esteemed historians, "Milestone Documents in American History" offers an unparalleled reference tool for students conducting primary source research.Among the documents included in the set are Revolutionary era standards such as Patrick Henry's "Liberty or Death" speech, the Declaration of Independence, and the Constitution. Important presidential sources include Thomas Jefferson's first inaugural address, Abraham Lincoln's Gettysburg Address, John F. Kennedy's 1963 address on integration, and George W. Bush's address on September 11, 2001. Influential decisions of the Supreme Court are also included, from Brown v. Board of Education to Bush v. Gore. Critical documents related to minority rights are also present: Andrew Jackson's message "On Indian Removal," the Seneca Falls Declaration, Martin Luther King, Jr.'s "I Have a Dream" speech, and the Equal Rights Amendment.Special features include a general subject index, an index by category, and hundreds of photographs and other images. In addition, history educators will find eight detailed and useful teacher's guides containing dozens of student activities.


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Wednesday, August 25, 2010

Check Out Future Directions of the Deaflympics.: An article from: Palaestra for $5.95

Future Directions of the Deaflympics.: An article from: Palaestra Review






Future Directions of the Deaflympics.: An article from: Palaestra Overview


This digital document is an article from Palaestra, published by Challenge Publications Limited on June 22, 2001. The length of the article is 4257 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Future Directions of the Deaflympics.
Author: David A. Stewart
Publication:Palaestra (Magazine/Journal)
Date: June 22, 2001
Publisher: Challenge Publications Limited
Volume: 17 Issue: 3 Page: 45

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*** Product Information and Prices Stored: Aug 25, 2010 17:45:05

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Functional endocrinology philosophy for the practicing internist.: An article from: Original Internist Review






Functional endocrinology philosophy for the practicing internist.: An article from: Original Internist Overview


This digital document is an article from Original Internist, published by Original Internist, Inc. on December 1, 2009. The length of the article is 1398 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: Functional endocrinology philosophy for the practicing internist.
Author: Datis Kharrazian
Publication:Original Internist (Magazine/Journal)
Date: December 1, 2009
Publisher: Original Internist, Inc.
Volume: 16 Issue: 4 Page: 180(2)

Distributed by Gale, a part of Cengage Learning


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*** Product Information and Prices Stored: Aug 25, 2010 13:43:04

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Determination of settlement values in loss of earnings litigation.: An article from: The National Public Accountant Review






Determination of settlement values in loss of earnings litigation.: An article from: The National Public Accountant Overview


This digital document is an article from The National Public Accountant, published by National Society of Public Accountants on June 1, 1995. The length of the article is 3001 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Several mathematical models have been developed for determining settlement values in loss of earnings litigation. The models rely heavily on historical data concerning growth and discount rates and on a series of forecasts. Courts should examine the variables needed to develop an appropriate model for computing settlement values. These include current level of income, gross salary, age of injury and retirement age, lost pension earnings, wage growth rates and discount rates.

Citation Details
Title: Determination of settlement values in loss of earnings litigation.
Author: David Schalow
Publication:The National Public Accountant (Magazine/Journal)
Date: June 1, 1995
Publisher: National Society of Public Accountants
Volume: v40 Issue: n6 Page: p29(5)

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Tuesday, August 24, 2010

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Historical Deception: The Untold Story of Ancient Egypt Review



I came to read ths book, after a constant FEELING that what we take for granted as the truth about Ancient Egypt, is actually FAR from it.

It is fair to say that Moustafa has brought to Life the REAL Egypt. He has plenty of facts and figures to prove his belief too. What is more, he is a writer of BRILLIANT CLARITY, who turns the often stuffy subject of History into a RIVETING read.

I wish that this book could go on to great success, as it is a story that would(and should) REVOLUTIONISE our ideas of the Past.

Lest you think, I am easily impressed. It is worth noting that on occasion I do disagree with the Author. Particularly in his deduction that ATLANTIS did not provide the seeds of the Civilization we know as Ancient Egypt.

All in all however, here is a FIRST-RATE book, that will challenge your pre-conceptions, and force you to look again at one of the Great Mysteries...




Historical Deception: The Untold Story of Ancient Egypt Overview


This book reveals many aspects of the Ancient Egyptian civilization in 46 chapters, with interesting topics such as: deities, the role of the Pharaoh, temples, tombs, pyramids, Sphinx, music, literature, architecture, international trade, calendar, medicine, sciences, industries, art, Exodus, and much, much more.


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Just more monotheistic propaganda - Tristan S M - Mexico City
This is another book of an author dedicated to create an spurious history of Egypt, with no historic or academic basis, just bad quality imagination.
He tries to fit a great Polytheistic Religion into the absurdities of his monotheistic concordance prejudice.

If you read this book take in account that you are NOT reading anything related to Egyptian Religion, you will go just thru a bad fairy tale that tries to connect the three actual monotheistic religions, judaism, christianism and islam, with the infinitely superior Egyptian Cosmogony and Cosmology.

There are many good books in Amazon.com related to true Egyptian Religion, both academic and mystical.

Avoid all the Gadalla crap.



Great for Beginners - RD - Toronto, Ontario Canada
I found this book great for beginners. It provides a NON-Euro centric view of Egypt/Kemet. Too many books on Kemet written my those with religious agendas. Moustafa does a good job of informing the reader about Kemet in a quick, easy to read format. I do wish he had more information on Pre-Dynastic Kemet, but that info is hard to come by. His research on origins of David, Solomon, Moses, Jesus and the hoax called Exodus actually jives with much of my research on these mythical characters. Overall, the book shows Kemet in a different light than the most of us have been told by the Biblical stories. If one is more advanced in their research on Kemet - this book is not for you. Hotep!



Truth in Labeling - -
Refreshing to see a book properly labeled, though it also should have included "sophomoric", "illogical", "unfounded" and "neurotic, Anti-West fantasy". All the editorial reviews can only have been written by the author himself or at his direction, since they do nothing but quote from the book, or press materials released with the book.
No rational person, with any hint of logical insight coupled with the slightest level of historical knowledge would ever be so reckless as to suggest that the pre-Ahab characters of the Old Testament were Egyptian, much less pharaohs. Indeed, the author's first task in such an assertion must now-a-days actually be to provide ANY physical evidence that those ancient Hebrews were something other than the literary tools of (Omrite) Judean political agenda!
If you want real Egyptian history instead of fabrication, get "Ancient Egypt" (David Silverman, ed.) and for facts about biblical connectivity get "Egypt, Canaan, and Israel in Ancient Times" by Donald Redford.



"E" is for Evidence - Barb Perk - Yankton, SD USA
This book is a complete(and yet, somehow revolutionary)reference to the true daily lives of the ancient Egyptians. What I mean when I say "revolutionary" is. . .well, it strays away from the beliefs of some historians and Egyptologists, then adds evidence which points out that what the book describes is true. But it compares history with religion at one point and it was quite touchy for me there, which is why I give this otherwise wonderful book but three stars.

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Answering Tough Questions on Interview.(Brief Article): An article from: Nursing Economics Review






Answering Tough Questions on Interview.(Brief Article): An article from: Nursing Economics Overview


This digital document is an article from Nursing Economics, published by Jannetti Publications, Inc. on January 1, 2000. The length of the article is 488 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Answering Tough Questions on Interview.(Brief Article)
Author: Diane Andrica
Publication:Nursing Economics (Refereed)
Date: January 1, 2000
Publisher: Jannetti Publications, Inc.
Volume: 18 Issue: 1 Page: 45

Article Type: Brief Article

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*** Product Information and Prices Stored: Aug 24, 2010 17:34:04

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Mary Shelley's (aka Mary Wollstonecraft Shelley's) "Frankenstein": A Study Guide from Gale's "Novels for Students" (Volume 01, Chapter 9) Review






Mary Shelley's (aka Mary Wollstonecraft Shelley's) "Frankenstein": A Study Guide from Gale's "Novels for Students" (Volume 01, Chapter 9) Overview


Term paper due tomorrow? Need to cram for a test? Or just looking for the best information about a favorite literary work?

Turn to "Novels for Students" to get your research done in record time. Brought to you by Thomson Gale--the world's leading source of literary criticism and analysis--this e-doc contains: plot summary; character analysis; author biography; an overview of the novel's themes, style, and historical context; a compendium of in-depth critical material; study questions; suggestions for further reading; and much more.

Why choose "Novels For Students"? Because no other source offers so much in such a compact package. Trust the experts: Thomson Gale--and "Novels for Students."


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Check Out Agreement to Sell Real Estate Form for $9.95

Agreement to Sell Real Estate Form Review






Agreement to Sell Real Estate Form Overview


Use the Socrates Agreement to Sell Real Estate to document all the necessary terms and conditions for the sale of real estate. Includes form, full instructions and Lead Paint Disclosure information.

Use to:

  • sell a property
  • specify description of the property, purchase price, restrictions/contingencies, inspections covered, closing information and more

All contents reviewed and approved by attorneys or industry experts.

Note: The file for this product is in PDF format, suitable for viewing and printing from Adobe Acrobat Reader. Download for FREE the customizable, fillable version of this product in Microsoft Word format when you register your purchase at Socrates.com.




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The case of the missing cases.(management)(managing warehouses)(Viewpoint essay): An article from: Industrial Engineer Review






The case of the missing cases.(management)(managing warehouses)(Viewpoint essay): An article from: Industrial Engineer Overview


This digital document is an article from Industrial Engineer, published by Thomson Gale on July 1, 2007. The length of the article is 646 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: The case of the missing cases.(management)(managing warehouses)(Viewpoint essay)
Author: Paul Engle
Publication:Industrial Engineer (Magazine/Journal)
Date: July 1, 2007
Publisher: Thomson Gale
Volume: 39 Issue: 7 Page: 22(1)

Article Type: Viewpoint essay

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Monday, August 23, 2010

Great Price for $6.50

The Five Competitive Forces That Shape Strategy Review



Michael Porter is the Bishop Lawrence University Professor at Harvard Business School and a leading expert on strategy and competitiveness. He also chairs the Harvard Business School's program for newly appointed CEOs of multi-billion dollar corporations. "The Five Competitive Forces that Shape Strategy" reaffirms, updates, and extends his original 1979 publication on strategy.

Porter begins by pointing out that the job of the strategist is to understand and cope with competition. Managers, however, often define competition too narrowly, including only today's direct competitors. Competition for profits goes beyond established industry rivals to also include customers, suppliers, potential entrants, and substitute products. When these forces are intense (airlines, textiles, hotels), almost no firm earns attractive returns on investment in the medium- or long-term. (Short-term factors, such as weather, bad publicity for a competitor, etc. may offer temporary respite.) Where weak (soft drinks, pre-packaged software, and security dealers) sustained high profits are possible.

Porter then identifies the five forces that shape competition, along with examples of recent changes in those forces. He begins with potential barriers to entry for new competitors. These include large supply-side economies of scale, large demand-side benefits of scale - eg. IBM's reputation, customer switching costs (particularly for specialized software), large capital requirements, advantages of incumbency that are independent of scale (eg. location, reputation), and advantageous access to distribution channels (eg. supermarket supply systems).

A second, supplier power, is boosted by being more concentrated by the industry it sells to, not relying heavily on sales to a specific industry, product differentiation (key to avoiding price competition, often achieved through advertising - eg. soft drinks, or financing, inventory, advertising, etc. services provided buyers), lack of substitutes (the Internet's rise has severely impact travel agents' ability to extract fees from both travelers and travel vendors - hotels, airlines, ships, etc.; patent expiration has major impacts in the drug industry), posing a credible threat to integrate forward, and high switching costs for existing customers.

Buyer power, is Porter's third force shaping competition, and enhanced by high fixed/low variable cost suppliers, lack of supplier differentiation (again, not limited to the physical product), and lack of credible supplier ability to integrate forwards. Porter also points out that buyers are more price sensitive if the product being purchased represents a significant cost component, or the buyers are earning low profits. Buyer power in the appliance retailing business has recently increased due to the replacement of small locally-owned appliance stores by 'big box' retailers such as Home Depot and Best Buy.

Competitor rivalry, the number four force, is greatest if competitors are numerous or roughly the same size, and/or exit barriers are high.

Finally, price competition is most likely when product differentiation is minimal, fixed costs are high and variable costs low, the product is perishable, or when capacity must be expanded in large increments.

Evaluating the strength of competition should not be done subjectively. Many of the factors can be quantified - examples include the percentage of a buyer's total cost accounted for by the supplying industry's product (indicates price sensitivity), the percentage of industry sales required to load a plant or logistical network to efficient scale (helps assess barriers to entry), the buyer's switching costs (assesses the strength of incentives that a rival must offer customers. Perhaps surprisingly, industry rivalry may not be the determining factor - a lesson learned by Kodak and Fuji Film through the rise of digital photography.

'Product positioning' is a key decision that strategizers must make. Porter's chooses Paccar, maker of Kenworth and Peterbilt heavy trucks to illustrate the point. Most heavy trucks are bought by large trucking companies such as Swift, Knight, Schneider, etc. - buyers who emphasize low costs. However, there is also a sizable smaller market made up of owner-operators that own their own trucks and lease services to others. Those owner-operators typically take pride in their trucks and want more attractive interiors. Paccar markets to them, providing build-to-order trucks (6-8 week waiting times) and a wide network of roadside service and parts availability. Following this positioning strategy, Paccar avoids intense price competition from larger-volume Freightliner and Volvo.

Finally, Porter points out that positioning and operational effectiveness, while necessary, do not suffice as strategy. Today's global markets change too quickly and participants, more often than not, can quickly imitate these components. Thus, strategists should look for a sustainable competitive advantage. But that's another topic.




The Five Competitive Forces That Shape Strategy Overview


In 1979, a young associate professor at Harvard Business School published his first article for HBR, "How Competitive Forces Shape Strategy." In the years that followed, Michael Porter's explication of the five forces that determine the long-run profitability of any industry has shaped a generation of academic research and business practice. In this article, Porter undertakes a thorough reaffirmation and extension of his classic work of strategy formulation, which includes substantial new sections showing how to put the five forces analysis into practice. The five forces govern the profit structure of an industry by determining how the economic value it creates is apportioned. That value may be drained away through the rivalry among existing competitors, of course, but it can also be bargained away through the power of suppliers or the power of customers or be constrained by the threat of new entrants or the threat of substitutes. Strategy can be viewed as building defenses against the competitive forces or as finding a position in an industry where the forces are weaker. Changes in the strength of the forces signal changes in the competitive landscape critical to ongoing strategy formulation. In exploring the implications of the five forces framework, Porter explains why a fast-growing industry is not always a profitable one, how eliminating today's competitors through mergers and acquisitions can reduce an industry's profit potential, how government policies play a role by changing the relative strength of the forces, and how to use the forces to understand complements. He then shows how a company can influence the key forces in its industry to create a more favorable structure for itself or to expand the pie altogether. The five forces reveal why industry profitability is what it is. Only by understanding them can a company incorporate industry conditions into strategy.


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*** Product Information and Prices Stored: Aug 23, 2010 22:19:04