by Stan Hustad
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Review & Description
Stan Hustad believes that "coaching is a communication art," and in this concise article, he shows how effective coaches consult, advise, guide, and challenge clients for a most-important goal: "so they can improve their performance." Hustad covers a number of major areas in this document. He talks about the choices every coach faces, about the coaching conversation and how it can lead to statements of direction, and he gives specific guidance on how coaches can package their message in terms of making sure the person being coached is enabled, not threatened. Ultimately, Hustad says that a coach must understand the four levels of strength in giving coaching direction: observation, suggestion, recommendation, and challenge. These are, he says, "subsets of seeking and giving direction to the coaching client." The important point to keep in mind, he offers, is that learning to speak the language of coaching can be critical in whether those being coached succeed or fail. Stan Hustad, a professional coach, is also the author of You Make The Difference. This e-Doc is published by BrownHerron Publishing, with permission. Read more
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