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Saturday, October 29, 2011

An evolutionary algorithm approach to the share of choices problem in the product line design [An article from: Computers and Operations Research]

An evolutionary algorithm approach to the share of choices problem in the product line design [An article from
An evolutionary algorithm approach to the share of choices problem in the product line design [An article from: Computers and Operations Research]
by G. Alexouda
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This digital document is a journal article from Computers and Operations Research, published by Elsevier in 2004. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
In this paper an evolutionary algorithm (EA) approach for solving the share of choices problem in the design of a line of substitute products is presented. Because this problem is NP-hard, we are forced to use heuristic methods, which do not guarantee obtaining the optimal solution. In order to see whether there exists any computational advantage of the EA approach, it is compared to the beam search (BS) heuristic method. An extensive comparative computational study is performed. The solutions found by the EA are close to optimal. Moreover, in most cases the EA obtains a better solution than that found by the BS method. In most problem sizes the BS method is faster than the EA. However, the CPU time needed by the EA is very reasonable. Moreover, the EA can be used as an effective second step to the BS method. Read more


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