Check Out Build a Motivated Workforce, 2nd Edition (HBR Article Collection) for $17.95

Build a Motivated Workforce, 2nd Edition (HBR Article Collection) Review

Build a Motivated Workforce, 2nd Edition (HBR Article Collection) Overview

Are you using pay, promotions, and perks to motivate your employees? If so, you may actually be eroding their drive to perform. Though necessary, these extrinsic incentives don't necessarily excite people to work smarter or harder. Instead, they prompt employees to do only the minimum required to get that next raise or job title. What generates enduring motivation? Intrinsic rewards: The elation that comes when you enable people to achieve a goal, complete a task, or solve a problem. The clarity people gain when you explain what you want them to achieve and why their work matters to the organization. The satisfaction subordinates feel when you give them challenging assignments and responsibility for an entire process or unit of work. Without motivation, your people can't deliver the creativity, productivity, and commitment your company needs to succeed. But as this Harvard Business Review Article Collection reveals, the motivational tools you select make all the difference.

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Check Out Redefining Corporate Social Responsibility (HBR Article Collection) for $17.95

Redefining Corporate Social Responsibility (HBR Article Collection) Review

Redefining Corporate Social Responsibility (HBR Article Collection) Overview

Many CSR (corporate social responsibility) efforts are little more than PR campaigns designed to promote corporate brands--by creating the appearance of being "good corporate citizens." Result? CSR investments that deepen public cynicism and fail to generate real social change. Equally important, they're not enabling companies to profit from their good works. CSR can solve social ills and give your company a competitive edge--if you approach it strategically. This Harvard Business Review Article Collection shows how. The key? Tackle social issues that you're best equipped to resolve and that, if eradicated, would give you the greatest competitive advantage. Take Toyota. To address public concern about auto emissions, the company used its technical prowess to develop the hybrid Prius. The car significantly reduces pollutants and has given Toyota an enviable lead over rivals in hybrid technology. The three Harvard Business Review articles in this collection are: "Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility" by Michael E. Porter and Mark R. Kramer, "The Competitive Advantage of Corporate Philanthropy" by Michael E. Porter and Mark R. Kramer, and "The Path to Corporate Responsibility" by Simon Zadek.

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*** Product Information and Prices Stored: Oct 22, 2010 23:00:09