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Monday, September 26, 2011

Seeing What's Next: Introduction (How to Use Theories of Disruptive Innovation to Predict Industry Change)

Seeing What's Next
Seeing What's Next: Introduction (How to Use Theories of Disruptive Innovation to Predict Industry Change)
by Clayton M. Christensen, Scott D. Anthony, Erik A. Roth
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Review & Description

This chapter sets forth the goal of the book--to demonstrate how to use theories of disruptive innovation to conduct an "outside-in" analysis of how innovation will change an industry. The chapter outlines the core theories of innovation and introduces two case examples--the birth of the telephone and the explosion of wireless technologies--to exemplify the theories. Read more


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